Web, digital, and creative.
Westinghouse Solar Lights. Originally founded in 1886, Westinghouse has a rich history, including being the predecessor of the current CBS Corporation. The Solar Lights division is a licensee of Westinghouse that includes all solar-powered lighting.
A new website was needed for the new solar lighting licensee of Westinghouse. Consumer friendly and e-commerce focused, the site needed to allow shoppers to navigate to the specific product category they were most interested in.
Our site included 6 large, colored icons on the homepage to depict product categories, for easy user experience and navigation. Photography highlights products, and the benefits of solar power throughout the site with stills, and video experiences.
Categories: Web, Digital, Creative: Packaging, In-Store Displays, Promotions