Facebook announces more metrics updates.

On December 9th Facebook announced another correction to their ad data reporting (just a few months after announcing they had significantly inflated video view rates for multiple years). This marks the third time in just three months the company has admitted to getting analytics wrong. 

The latest update was around errors involving Live video, likes, and share counts. Facebook has announced major updates including an amendment to the source of reactions on Facebook Live content and better accuracy for their ad reach estimates. 

Facebook has created a channel specifically to keep users and advertisers up-to-date on metrics enhancements, which will be similar to their News Feed FYI Series