PRESIDENT & CEO 

James Shackelford, APR

James Shackelford, APR is accredited in public relations and serves as President and CEO of SomaComm, where he supports the strategy, awareness, and growth of our clients. Prior to SomaComm, James held senior leadership positions in publishing, media, and financial services where he oversaw communications, public affairs and policy, brand, marketing, community affairs, and audience development.

Shackelford currently serves as President-Elect of the Public Relations Society of America (PRSA) Dallas Chapter, a member of the board of directors of the Irving Schools Foundation and the Greater Dallas Youth Orchestra, and a member of the Dallas Arboretum and Botanical Garden Corporate Advisory Committee.

In 2018 James worked to advance efforts to increase the diversity of the public relations industry as Chair of the PRSA National Diversity & Inclusion Committee. He also served as Chair of the PRSA Corporate Communications Section and is an active member of the National Press Club of Washington, D.C.

James Shackelford

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